Survey of AMB exhibitors produces an unequivocal result
Next regular AMB to be held from 13 to 17 September 2022 / AMB Forum
planned for September 2020 and 2021 / Exhibitors back the decision
Although the exhibitor survey conducted by Messe Stuttgart clearly showed that
there is no adequate basis for an AMB exhibition this year, there is definitely
interest in a format in Stuttgart this autumn. Messe Stuttgart is therefore planning
an AMB Forum for the first time in the present AMB week (14 to 18 September
2020). Featuring specialist industry-specific talks in the ICS International Congress
Center Stuttgart, an accompanying table top exhibition and different
matchmaking services, the Forum will bring together players in the industry who
are interested in and need a platform in autumn.
The next regular AMB will then be held in its regular cycle in Stuttgart from 13 to
17 September 2022. The new exhibition date creates planning security for every
participant during the difficult economic situation at present. Messe Stuttgart
actively included the exhibitors and the promotional supporters, i.e. the VDMA
Precision Tools Association, the VDMA Software and Digitalisation Association,
and the German Machine Tool Builders' Association (VDW), in this important
decision (see attached graph relating to the result).
Roland Bleinroth, President and CEO of Messe Stuttgart emphasised: "The vote
by the exhibitors gave us a clear mandate, thus enabling us to end the
speculations surrounding the feasibility of AMB 2020. At the present moment in
time with all the regulations relating to hygiene, social distancing or restricted
travel possibilities and the current general economic conditions, an AMB such as
we know it cannot be staged this year." According to Bleinroth, the current
objective is to develop the new format of an innovative AMB Forum with all
participants for September 2020 and 2021, and then plan and implement a
successful AMB, International Exhibition for Metal Working, again in 2022. In the
interest of the exhibitors, in the interest of the visitors and in a spirit of
responsibility for the exhibition location and the economic region of Stuttgart.
"The AMB Project Team is now closely involved in designing and planning the first
AMB Forum, and is starting the preparations for AMB 2022," added Gunnar Mey,
Department Director Industry at Messe Stuttgart. Mey emphasised: "Our
objective is to produce a successful format together with the interested exhibitors.
We are looking forward to the exchange of ideas and information with the
industry in this respect and to the personal meetings in September."
Comments by the industry on the next regular AMB in 2022
Markus Heseding, Managing Director of the VDMA Precision Tools & Measuring
and Testing Technology Association: "The survey results show a clear opinion
among all the exhibitors. In our discussions with the members we also received
different replies which paint a similar picture. We are already looking forward to a
successful AMB 2022 and will fully support the new AMB Innovation Forum."
Prof. Claus Oetter, Managing Director of the VDMA Software and Digitalisation
Association: "Since there is still no blueprint for decisions during the corona crisis,
Messe Stuttgart once again followed the path of maximum customer orientation
by conducting an exhibitor survey. The alternative format of an AMB Forum this
autumn represents an opportunity to fly the flag as AMB in spite of the crisis."
Dr. Wilfried Schäfer, Managing Director of the German Machine Tool Builders'
Association (VDW): "We very much appreciate the fact that Messe Stuttgart
actively included our exhibiting members in the decision regarding AMB 2020.
The exhibitors formulated their ideas with a majority of just under two thirds for
the next AMB in 2022. We are very pleased that Messe Stuttgart is following this
Michael Blank, Director Marketing & Communication at the Ceratizit Group: "In
my opinion, it is unfortunately still impossible at the moment to stage AMB 2020.
However, the need for personal contact will come return. Postponing the
exhibition to 2022 is therefore the right decision."
Irene Bader, Director Global Marketing at DMG MORI: "Here at DMG MORI, we
attach utmost priority to the health and safety of our employees, customers,
suppliers and partners. For us as an international company, it is therefore not an
option to stage AMB 2020 due to the numerous restrictions. Since AMB is a very
well positioned exhibition, I welcome its postponement to 2022 so that it can be
staged again in its regular cycle. This is the best solution in order to protect all
participants in the current situation."
Oliver Gühring, Gühring KG: "It is unfeasible to stage AMB this year. We are now
hoping to be able to implement a fairly normal exhibition year in 2021 with a large
number of existing events and then organise a successful AMB in 2022 with
Steffen Nagel, NAGEL Werkzeugmaschinen GmbH: "An AMB 2020 in rubber
gloves and masks, on half the amount of exhibition space with only a few
exhibitors and visitors, is not in the interest of our customers and the success story
that is AMB. We are therefore definitely in favour of holding the next AMB in
1,051 AMB exhibitors took
part in the survey on whether to hold AMB. The result is unequivocal: 57.6% of
exhibitors voted for the regular date in September 2022.
(Photo credit: MESSE STUTTGART)